Automation Services

Your website is full of revenue signals - Most of them go nowhere. ¶

Most websites already have valuable activity happening every day. Visitors read pages, compare services, return from campaigns, click calls to action, submit forms, revisit pricing pages, open case studies and move through buying journeys.

The problem is that most of this activity stays trapped inside analytics dashboards.

That means:

• sales teams do not know when high-intent prospects are active
• CRM records are missing useful behavioural data
• Slack alerts are not triggered when important activity happens
• content performance is not connected to lead generation
• analytics reports show activity, but go no further

Analytics should not just tell you what happened. It should help your business respond by telling your other revenue systems what’s happened.

We turn website analytics into automated revenue workflows ¶

Truly Analytics captures the activity happening across your website and makes it the start of your sales process.

Instead of treating analytics as a passive reporting layer, we use it as a source of automation for your sales, marketing and customer systems.

That includes:

• sending high-intent visitor activity into your CRM
• triggering Slack alerts when key events occur
• enriching leads with website behaviour
• identifying return visits from important prospects
• triggering automated follow-up workflows for your customers
• tracking content engagement against pipeline activity
• connecting form submissions to campaign and page history
• surfacing buying signals to sales teams
• automating reporting around traffic, leads and conversions

The goal is simple: turn anonymous website activity, content engagement and conversion data into useful signals your team can act on.

Truly Analytics captures the activity your funnels need ¶

Most funnels only operate with good data - garbage in, garbage out. If your analytics is incomplete, blocked, delayed or disconnected from your revenue tools, your funnel automation is producing garbage.

Truly Analytics helps solve that by capturing clearer website activity and making it available to the systems that actually drive revenue. not only can you recover 91.4% of your missing traffic but you can also get the full end to end funnel for your site or application traffic with full visibility of your prospects from start to finish.

Critical activity can then be pushed into your wider business systems, including CRMs, Slack, reporting dashboards, marketing automation tools and internal workflows.

Analytics becomes the trigger point for action, not just a place to look at charts.

CRM automation from website activity ¶

Your CRM should not only contain names, emails and deal stages. It should show what prospects are actually engaging with your content, lead magnets and more.

We connect Truly Analytics activity into CRM systems so your sales and marketing teams can see which leads are engaging, what they care about and when they are showing signs of intent.

Depending on your setup, this can include:

• creating or updating CRM contacts from form activity
• attaching page visit history to leads
• recording campaign and referral source data
• scoring leads based on key website actions
• identifying visits to pricing, demo, product, or service pages
• triggering sales tasks when prospects return
• segmenting contacts by content interest
• connecting content activity to pipeline movement
• sending conversion and attribution data into CRM records

This gives your CRM a stronger behavioural layer. Instead of relying only on submitted form data, your team can understand what happened before and after the lead appeared.

Targeted Activity ¶

Spray and pray activity works for some. But it’s a lucky dip and expensive. Targeted outreach has a much cheaper approach with a higher ROI, however, this targeted approach is a mystery and often lost to the void as untracked, invisible knowledge.

We fix that by connecting Truly Analytics into funnel automation pairing total visibility with your targeted outreach.

We use our targeted outreach and analytics systems to track activity from our customers and consenting prospects to discover what engagement our outreach is getting.

Turn your analytics into action ¶

Your website is already producing signals and bursting with customer research. The problem is that your business can’t see it.

Truly Analytics gives you the visibility. Automation turns that visibility into CRM updates, Slack alerts, lead workflows and revenue-generating action. We help your business prosper.