Truly Analytics case study
Truly Analytics Revealed the Technical Audience GA4 Could Not See
A cybersecurity firm used Truly Analytics to recover hidden analytics visibility and saw an 11.7x increase in active users in the first full week after deployment.
11.7x
increase in page views
from the existing GA only analytics
91.4%
recovered audience
of total measured traffic was previously hidden
5
high-intent areas revealed
product, technical, incident, policy and credibility pages
Executive summary
The pilot revealed a material gap between standard browser-side Google Analytics collection and the real volume of site engagement. Truly Analytics restored visibility across privacy-conscious visitors, producing a more credible view of demand, content value and conversion assists.
Truly Analytics revealed the technical audience GA4 was missing
A cybersecurity company was seeing very low reported traffic in Google Analytics, despite publishing content for a highly technical audience. Clients were actively using the site and Google Search Console celebrated click through traffic and network traffic analysis showed thousands of requests on a daily basis. Yet GA4 reported essentially no traffic.
The audience was exactly the kind of audience likely to use privacy tools, hardened browsers, ad blockers, script blockers, VPNs and network-level filtering. In fact, this audience is actively advised by industry bodies such as CISA to deploy Ad Blockers to protect against malicious advertisements.1
Difference sources contributed to a distorted picture: the site was being visited, but standard analytics was not showing the full scale or value of that activity. As an asset the site including documentation and services was dead and demonstrated no value despite the firm knowing that to not be true.
Truly Analytics was deployed on 19 June 2026 at 20:49 UTC, replacing the previous direct Google Analytics collection path with privacy-preserving server-side analytics routing. The implementation did not identify any users and installed a clean consent path for enhanced metrics whilst retaining collection of base anonymised analytics.
The result was immediate.
Across the first full week after deployment, GA4 reported 11.7x more page views and a continued upward trend from the previous GA-only baseline.
Daily activity showed the impact even more clearly. In the seven days before deployment, reported daily active user activity was minimal. In the seven full days after deployment, activity rose sharply, reaching individual days with 40 reported active users, compared with only a handful before rollout. This trend has continued upwards as the firm’s content strategy has continued to take hold, now visible with Truly Analytics.
This was not simply “more traffic”. It was traffic that had already been there but had been hidden from standard analytics.
It's not an edge case - GA had missed the audience, pretty much the entire audience.
Immediate Results
Visibility Gap
91%
Time to result
7 days
Implementation
TA Only
Comparing the 6 days before Truly Analytics launch to the 6 days afterwards.
Existing GA baseline
8.6%
TA Recovered traffic
91.6%
Total visible traffic
100%
What Changed
Before Truly Analytics, the business had an incomplete view of site activity.
After rollout, previously hidden engagement started appearing across pages that were commercially and strategically important.
The recovered activity was not random. It appeared across pages that revealed how the site was actually being used:
- the product landing page for organisations;
- an AWS penetration testing article;
- an incident-led article about an exposed Dow Jones S3 bucket;
- password policy guidance;
- the media presence page.
That changed the interpretation of the website.
The site was not just being used as a simple brochure. It was acting as a full organisation intelligence layer: product research, technical validation, incident awareness, policy research and credibility checking were all happening across the site.
Why This Mattered
As a small bootstrapped CyberSecurity firm Truly Analytics bought three different benefits:
Decision impacts
How the firm benefited:
| Benefit | Take away | Strategy |
|---|---|---|
| Truly Analytics confirmed the overall traffic | Clients were reading documentation, that documentation focused on certain topics and these topics matched the common issues found in client environments | The firm knew they were focusing their product in the right place |
| Truly Analytics proved the value of the brand | As a niche cybersecurity product the traffic is not expected to be high, but when taken in context it’s a huge differentiator from their competitors | Their documentation has value and they continued to leverage open content to their advantage |
| Truly Analytics proved the media presence as an area of client interest | Users reviewed the media presence to determing authority for the firm. In a high trust service the validity of the media presence mattered | The firm continued to focus on it’s media presence as a way to demonstrate their expertise |
Without Truly Analytics, most of that activity was invisible and the business would continue to be blind to it’s opporunities and successes. The firm could now see the buying signals, trust signals and market intelligence.
Overall Summary
A cybersecurity company was seeing very low reported traffic in GA4 despite publishing content for a highly technical audience.
After Truly Analytics replaced the standard collection path, reported active users increased by 11.7x across the first full week after deployment resulting in revealing effectively 91.4% of existing traffic.
The recovered traffic was not random. It appeared across commercially important and authority-building pages, including the organisation product page, major incident-led coverage, guidance articles and media presence references.
The result showed that standard analytics had been missing more than traffic. It had been missing product interest, technical validation, incident-led research and credibility checks from the very audience the business needed to understand.
Post Launch GA Reports
Restored traffic straight into Google Analytics
