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Directory service reviews

Explore SaaS directory reviews covering backlinks, pricing, search indexing, referral traffic and first-party attribution results measured with Truly Analytics.

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What is Direct Traffic?
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What is Direct Traffic?

In any analytics platform including Google Analytics you’ll find traffic labelled as “direct”. The label appears simple, but the assumption and naming convention behind it comes from a period when browsers shared referral information by default. Modern browsers, websites, apps, privacy tools and network controls routinely remove or limit referral data. As a result, “direct” is often less a description of user behaviour and more a placeholder for traffic which doesn’t have an identifiable origin.

Alternatives to Google Analytics 360?
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Alternatives to Google Analytics 360?

Google Analytics 360 is the next step up when a business outgrows the limits of standard Google Analytics, the underlying assumption being that a paid version of the free product will materially improve analytics features, quality and generally provide a higher ROI. In practice, the value offer is much narrower. Most of the value in Google Analytics 360 sits in scale, throughput, service terms and broader Google ecosystem support rather than in a fundamentally different or enhanced analytics model.

The Cost of Implementing Google Analytics
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The Cost of Implementing Google Analytics

Google Analytics is free to install and use with healthy limits that most businesses never reach. However, a useful Google Analytics implementation that provides you with custom events, usable dashboards and your required data layer configuration always carries a cost. Google Analytics can be added to a website in minutes however that only creates a basic measurement layer and won’t do much for your business until properly configured and augmented.

Why keep Google Analytics with Incomplete Data?
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Why keep Google Analytics with Incomplete Data?

Google Analytics remains the default analytics platform for most websites. It is familiar, widely used, easy to work on collaboratively and generally accepted as a legitimate source of performance data across the M&A space. But it has a rather large problem: Google Analytics data is almost always incomplete. For some businesses, the missing data is small enough to ignore. For others, it can significantly distort how the business understands its audience, traffic, conversions and growth. Once you’re made aware of this gap the problem begs the question:

Why Google Analytics Misses Conversions
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Why Google Analytics Misses Conversions

Google Analytics is widely used as the default reporting layer for websites, lead generation funnels and ecommerce journeys. That makes it useful, but it also means many teams assume that recorded conversions represent the full picture. We’ve never seen a standard Google Analytics installation which had a perfect 100% account record of conversions and attribution. This article explains how Google Analytics can miss conversions, where the gaps usually come from and how to separate setup issues from platform limitations. It also gives you the practical advice from our years of consulting: if conversion events are correctly implemented, a meaningful share of missing conversions are lost due to blocked analytics, session handling limitations and attribution loss.

An Alternative to Lead Forensics: Different Approaches to B2B Traffic Visibility
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An Alternative to Lead Forensics: Different Approaches to B2B Traffic Visibility

Many B2B teams want to know who is engaging with their website, which content is being viewed and how that activity should feed into sales and reporting. The difficulty is that most website analytics setups miss part of that picture, particularly when audiences use ad blockers, privacy tools, VPNs or restricted corporate networks. There’s a better way. This article compares Truly Analytics and it’s major features Network Intelligence, Event Hooks and Traffic Recovery with Lead Forensics. It will explain what each approach is designed to do, where they differ in implementation and reporting and why Truly Analytics is often the more practical option for teams that want to keep Google Analytics as their main analytics reporting layer while adding organisation-level visibility and CRM-ready event flows.

Enhanced Publisher Analytics: Privacy-Respecting Audience Targeting Without Personal Tracking
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Enhanced Publisher Analytics: Privacy-Respecting Audience Targeting Without Personal Tracking

The future of publisher advertising is not bigger audiences - it’s better audience proof, engagement and visibility. Advertisers still want targeting. They still want to reach decision-makers, specialist buyers, policy audiences, industry professionals, wealthy consumers, technical teams, regional markets and niche communities. But the way publishers prove that audience has changed. The market is moving away from easy yet creepy and questionable third-party tracking1 and toward privacy-by-design measurement. IAB’s 2024 State of Data report found that 95% of advertising and data decision-makers at brands, agencies and publishers expected continued signal loss and privacy legislation. About 90% of ad buyers were also changing personalisation tactics because of privacy constraints and signal loss.