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Network Intelligence for Brands: See Which Organisations Engage with Your Content
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Network Intelligence for Brands: See Which Organisations Engage with Your Content

Your brand can publish useful content, promote it to target accounts and still have little evidence that the right organisations are engaging. Standard analytics reports page views and events, but often leaves the network context that could help a team judge audience fit out of sight. Not only that, in this age of AI and automated information retrieval not identifying and understanding the difference between “good” bots and “bad” bots further cripples your insight into your user and audience’s activity.

What is Direct Traffic?
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What is Direct Traffic?

In any analytics platform including Google Analytics you’ll find traffic labelled as “direct”. The label appears simple, but the assumption and naming convention behind it comes from a period when browsers shared referral information by default. Modern browsers, websites, apps, privacy tools and network controls routinely remove or limit referral data. As a result, “direct” is often less a description of user behaviour and more a placeholder for traffic which doesn’t have an identifiable origin.

Alternatives to Google Analytics 360?
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Alternatives to Google Analytics 360?

Google Analytics 360 is the next step up when a business outgrows the limits of standard Google Analytics, the underlying assumption being that a paid version of the free product will materially improve analytics features, quality and generally provide a higher ROI. In practice, the value offer is much narrower. Most of the value in Google Analytics 360 sits in scale, throughput, service terms and broader Google ecosystem support rather than in a fundamentally different or enhanced analytics model.

The Cost of Implementing Google Analytics
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The Cost of Implementing Google Analytics

Google Analytics is free to install and use with healthy limits that most businesses never reach. However, a useful Google Analytics implementation that provides you with custom events, usable dashboards and your required data layer configuration always carries a cost. Google Analytics can be added to a website in minutes however that only creates a basic measurement layer and won’t do much for your business until properly configured and augmented.

Why keep Google Analytics with Incomplete Data?
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Why keep Google Analytics with Incomplete Data?

Google Analytics remains the default analytics platform for most websites. It is familiar, widely used, easy to work on collaboratively and generally accepted as a legitimate source of performance data across the M&A space. But it has a rather large problem: Google Analytics data is almost always incomplete. For some businesses, the missing data is small enough to ignore. For others, it can significantly distort how the business understands its audience, traffic, conversions and growth. Once you’re made aware of this gap the problem begs the question:

Why Google Analytics Misses Conversions
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Why Google Analytics Misses Conversions

Google Analytics is widely used as the default reporting layer for websites, lead generation funnels and ecommerce journeys. That makes it useful, but it also means many teams assume that recorded conversions represent the full picture. We’ve never seen a standard Google Analytics installation which had a perfect 100% account record of conversions and attribution. This article explains how Google Analytics can miss conversions, where the gaps usually come from and how to separate setup issues from platform limitations. It also gives you the practical advice from our years of consulting: if conversion events are correctly implemented, a meaningful share of missing conversions are lost due to blocked analytics, session handling limitations and attribution loss.

Truly Analytics vs Lead Forensics: Which Fits Your Team?
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Truly Analytics vs Lead Forensics: Which Fits Your Team?

Verdict: Choose Lead Forensics when your main goal is to identify businesses visiting your website and route those signals to sales. Choose Truly Analytics when you need a privacy-aware analytics layer that works with Google Analytics, with traffic recovery, first-party campaign attribution and (on managed plans) organisation-level network intelligence and event routing. They solve overlapping but different problems; neither is a universal substitute for the other. Comparison Truly Analytics Lead Forensics Reporting platform Google Analytics Custom integrations and reporting Minimum term None Discuss with sales Integrations Any integration can be built as part of the managed service including Salesforce, Slack, etc CRM integrations including Salesforce and HubSpot, alongside other integrations Attribution First Party Attribution covers incoming campaign sources, consent and advertising consent across 20+ legal frameworks Campaign and account engagement insights Privacy Consent-aware controls, with support for consent and advertising consent frameworks Customers responsible for lawful basis, notices & consent configuration Pricing and availability Published tiers from £39/month self-service and £500/month fully managed, priced by monthly page views; free 3-day trial Request a demo or quote; discuss pricing and availability with sales Best Fit Enhanced analytics for combined sales and marketing teams, account-based marketing workflows, and lightweight integration without commitment B2B sales and marketing teams prioritising company visitor identification and follow-up What We’re Comparing ¶ Truly Analytics is an analytics system first providing visibility across all elements of your digital assets. Lead Forensics focuses purely on B2B identification. Hence whilst Truly Analytics has a much broader scope, both products overlap in one important area: they both aim to improve visibility into website traffic for B2B use cases.