Frequently Asked Questions
What is the trial?
The Truly Analytics trial is a limited-time, limited-feature version of a full Truly Analytics installation.
It uses the same core systems and setup, but is configured quickly with the minimum required information. For the trial, we only need your email address for login and the domain you want to test, so we can correctly configure and manage your analytics traffic.
After setup, you will need to install the Truly Analytics script on your website.
What is the script?
The script is a call to the Truly Analytics system. It loads the configuration that controls how your analytics should run.
You can install it on a single page, across your whole site, or only on selected sections of your site. Truly Analytics only runs on the pages where the script is installed.
The script is independent and does not interfere with, or rely on, any other scripts or analytics installations on your site, including Google Analytics.
Can I run Google Analytics and Truly Analytics at the same time?
Yes.
During the trial, you can run Google Analytics and Truly Analytics side by side. Truly Analytics does not require you to remove or change your existing Google Analytics setup.
For the trial, we create a separate Google Analytics property that is used only for your trial. This means your trial data is kept separate from any existing Google Analytics properties you may already have.
As a full customer, you can choose how Truly Analytics and Google Analytics work together. Depending on your setup, you may choose to:
run both systems at the same time send all analytics through Truly Analytics use Truly Analytics for selected events or fallback tracking configure Truly Analytics to work with your existing Google Analytics property
These options are handled through the full customer setup and back office configuration.
Where is my analytics data during the trial?
During the trial, we create a trial-only Google Analytics property inside our own organisation.
We provide access to that property using the email address you give us during signup. This allows you to review the analytics data captured by Truly Analytics without needing to connect your existing Google Analytics account.
During the trial, Truly Analytics sends data only to this trial property. We do not send data to your existing Google Analytics properties and we do not interfere with your current analytics setup.
What happens if I convert from the trial to a full customer?
If you become a full customer, there are two main setup options.
The first option is a self-managed setup. We provide the instructions needed to configure Truly Analytics with your own Google Analytics property, DNS settings and website script installation. You retain control over your Google Analytics setup and manage the configuration yourself.
The second option is our managed service. With the managed service, we handle the full configuration for you. This includes the Truly Analytics setup, Google Analytics configuration and the required technical setup. You would only need to make sure the final script is installed on your website and provide access to the relevant Google Analytics property where needed.
The managed service is less complex for your team, but it requires more time from us and has a higher cost. It also includes analytics support and insight from Truly Digital.
What problem does Truly Analytics solve?
Truly Analytics solves three major problems.
First, it helps recover analytics traffic that is often lost because of ad blockers, browser protections and analytics tools being bundled together with advertising or tracking networks.
Blocking adverts and tracking scripts is a reasonable response from users, especially given the modern risks of malicious advertising, invasive tracking and poor performance. Truly Analytics is designed as an analytics tool, not an advertising tracker, so it can help recover useful analytics data without exposing users to advertising networks.
Second, Truly Analytics makes consent handling easier. It is consent-aware and protects users who have not given consent. When consent is not given, enhanced analytics are not enabled. When consent is given, the appropriate analytics settings can be applied automatically. When consent is revoked, tracking is stopped and the user is returned to the anonymised page-view-only mode.
Third, Truly Analytics gives customers a central back office for enabling richer analytics features. For example, video analytics, media tracking, form tracking and other enhanced analytics can be enabled from one place without rebuilding your analytics setup each time.
Do I have to replace Google Analytics?
No.
In most installations, Truly Analytics works with Google Analytics rather than replacing it.
Google Analytics is widely used by publishers, businesses and organisations because it is familiar, trusted by stakeholders and often used as an independent third-party source for reporting traffic and activity.
Truly Analytics is designed to solve some of the problems that come with using Google Analytics directly, especially around consent, blocked analytics traffic and the complexity that comes with Google’s wider advertising and marketing ecosystem.
How does Truly Analytics handle consent?
Truly Analytics has one operation for providing consent and another operation for revoking consent.
It remains your legal responsibility to request, capture and manage user consent where required. Truly Analytics provides the tools to respect that consent state in your analytics setup.
If a user does not provide consent, either because they actively reject it or simply ignore the consent request, Truly Analytics does not enable enhanced tracking. This means features such as video events, form events and deeper behavioural analytics are not activated.
In this state, Truly Analytics can still record basic page views. These page views are stripped of identifying information and are not sent directly from the user to Google Analytics. Google does not receive a direct connection from the user’s browser for these anonymous page-view events.
If the user gives consent, Truly Analytics can then apply your configured enhanced analytics settings and send the appropriate analytics data to Google Analytics.
What happens when a user revokes consent?
When a user revokes consent, consent-based analytics stop from that point onward.
The service returns to anonymised page-view-only mode. Future analytics events cannot be tied back to the previous consented user activity.
How do you handle our users’ data?
Truly Analytics acts as a data processor for customer analytics data.
Our role is to receive analytics requests, apply the relevant consent and configuration rules, clean the data where required and pass the permitted analytics data to Google Analytics.
Where a user has not given consent, we do not store identifying analytics data. The request may technically include an IP address because that is how internet traffic works: a server receiving a browser request will see the connection information required to respond. However, if the user has not given consent, Truly Analytics does not use that IP address for analytics tracking and does not pass it to Google Analytics.
If the user has given consent, Truly Analytics applies the enhanced analytics settings configured in your back office and sends the permitted analytics data to Google Analytics.
Is this just a cookie banner?
No.
Truly Analytics is much more than a cookie banner. It is an analytics control layer that handles consent-aware analytics behaviour, anonymous page views, enhanced analytics and Google Analytics delivery.
However, we can provide a consent banner if you need one. The Truly Analytics consent banner connects directly into the Truly Analytics system, so consent and revocation can work automatically with your analytics configuration.
Do I need to handle consent?
Almost certainly, depending on your region, users and legal obligations.
In Europe and the UK, consent requirements are especially important for analytics and tracking technologies. You should take your own advice on what your organisation needs to do.
Truly Analytics provides tools to help manage consent-aware analytics, but the responsibility for your consent wording, privacy policy, lawful basis and overall compliance remains with your organisation.