What are analytics event hooks? ¶
Analytics event hooks are rules that act on selected activity and route event data to configured destinations. Truly Analytics can send configured events to Google Analytics and, as part of its managed service, route selected activity to other defined systems such as a CRM or notification workflow.
Use hooks to connect useful measurement with an operational response. The event and destination need to be configured for the implementation; Event Hooks are not an automatic feed of every visitor action.
Examples of event hook use cases ¶
- Notify a sales team when a configured event occurs on a high-intent page.
- Update a CRM record when a known account engages with a shared resource, where the implementation has the necessary account context.
- Send a notification when a target event, such as a document download, is recorded.
- Route selected customer activity to a customer-success or internal workflow.
These examples describe possible workflows, not guaranteed identification of a person. A tagged or shared link can be forwarded, and network or account signals do not necessarily identify the individual who used it.
How event hooks fit with analytics ¶
Truly Analytics can send configured events to Google Analytics and selected downstream systems. That lets a team use the same meaningful activity for reporting and a follow-up workflow, rather than treating analytics as a report that is reviewed only later. The exact event conditions, data and destinations depend on the managed implementation.
An effective event plan starts with a small set of meaningful actions, such as a product-page visit, resource download or conversion event. Confirm that each event fires as intended and that the receiving system gets the fields needed for its workflow. Avoid routing activity that the team does not intend to act on.
For example, a team may share a public resource with a target account and use a campaign parameter to distinguish that outreach. If a configured event hook receives activity from that link, the team can route the event to an appropriate workflow. The parameter provides context about the link; it does not prove who opened it.
Frequently asked questions ¶
Do Event Hooks replace Google Analytics? ¶
No. Truly Analytics can send configured events to Google Analytics and route selected activity to other defined systems. It extends the reporting workflow rather than requiring teams to replace Google Analytics.
Can event hooks send every visitor action to a CRM? ¶
Event Hooks are configured for selected activity and destinations. The implementation defines which events are routed and what information is sent; they are not an automatic export of every visitor action.
Can an event hook identify the person who clicked a link? ¶
Not on its own. A parameter can provide context about a shared link, but links can be forwarded or used from unexpected networks. Network or account-level signals should not be treated as proof of an individual’s identity.
Which Truly Analytics service includes Event Hooks? ¶
Event Hooks are part of the managed Truly Analytics service. Visit the Truly Analytics product page for an overview, or contact Truly Digital to discuss an implementation.
Related Truly Analytics features ¶
First Party Attribution connects campaign information received with a visit to observed session activity. Truly Analytics combines analytics recovery with managed features including Event Hooks and Network Intelligence.
Discuss Event Hooks
Talk with Truly Digital about routing selected analytics events into your managed workflows.