What it does ¶
We fix the data you’re making decisions on.
Right now, your analytics are lying to you. Between 15% and 45% of your traffic1 is invisible because ad blockers stop tools like Google Analytics from firing at all.
That means:
- Missing users
- Missing conversions
- Broken attribution
- Bad decisions
We implement tracking that works even when traditional analytics fail—giving you a complete, accurate view of your traffic, revenue and growth.
Who it’s for ¶
Anyone serious about growth.
If you’re:
- Running SEO or paid traffic
- Scaling content sites
- Operating an ecom store
- Managing client campaigns
…then incomplete data is costing you money.
Ad blocker usage is now ~30%2 of global internet users and even higher in tech-savvy or high-income audiences. So if you’re targeting valuable users, you’re flying blind.
Why it exists ¶
Because modern analytics are fundamentally broken.
The industry quietly accepts that:
- ~10–20% of users are never tracked at all
- Up to 45% of traffic can be hidden depending on audience
- Entire segments of high-value users are systematically excluded
We built Truly Analytics because we didn’t know what our most engaged users were interacting with and what they were interested in. We were caught in the ad blocking crossfire leaving us blind to how we can better serve our audience.
Worse still, our dashboards looked clean, but we knew that they were incomplete automatically devaluing our product.
We built Truly Analytics to close that gap without hacks, spammy workarounds or violating privacy.
How it works ¶
We move tracking closer to the source and legitimise the traffic. We don’t rely on your users loading and executing code from elsewhere, instead we implement:
- First-party event recording between us and your user
- Redundant event management
- Stand as a proxy between your users and Google so your users are never directly tracked by Google
Result:
- More accurate traffic numbers
- Real conversion data
- Reliable attribution
- Better decisions
In some cases, businesses discover 20–30% more users than they thought they had after fixing this.