Truly Analytics

Restores your missing and blocked data to Google Analytics

Self-Managed from £40/month. Fully Managed from £500/month.

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Product video

Zero to Running in less than 5 minutes

A full video guide for the Truly Analytics trial, registering, installing and recovering traffic from start to finish in less than 5 minutes

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Case study report

See how hidden traffic changes commercial decisions

How a cybersecurity firm discovered their audience and marketing strategy when all other analytics systems failed.

Line chart showing reported traffic increasing after Truly Analytics was deployed.
Read the case study →

Trial it on your site for free!

No one knows your true traffic, so we offer a free, no obligation, self-service 3-day trial to see what Truly Analytics can do for you. Install in less than 5 minutes.

  • 3-day with core features
  • No payment details required
  • Self service, no talking to sales, simply start today
  • Runs alongside your current Google Analytics installation
  • Automated setup of trial-only Google Analytics property
  • Simply provide your email address and domain name
Start trial ↗

The only way to see what you're missing.

The cleanest route to trustworthy, valuable analytics. The Truly Analytics trial runs your data through our live systems, so what you see in the trial is exactly what you get with the full service.

Stand alone trial

No interference with your current Google Analytics installation - all trial data is sent to a separate Google Analytics property we set up just for your trial.

Easy setup

Simply give us your Google Analytics email address, your site's domain and copy the script from the dashboard to your site or test page and you're done!

No payment or obligation required

If Truly Analytics doesn't work for you then you can find out immediately. If you want to continue you can upgrade your trial when you want.

Simple starting prices

Start small, prove the uplift, then scale when the recovered data is worth it.

Self-Managed

For teams happy to install, manage and monitor Truly Analytics themselves.

From £40 / month
  • Recover missing traffic
  • Replace or run alongside your current Google Analytics
  • Privacy controls
  • Limited support

Best for

  • ✓ Small, technical sites who handle all of Google Analytics, frontend event code & networking including DNS
  • ✓ Teams that can handle debugging and issues themselves
  • ✓ Teams that are comfortable with their compliance & privacy management

Fully Managed

For businesses that want us to handle implementation, monitoring and analytics setup.

From £500 / month
  • Everything in Self-Managed
  • Organisation Identification: see which organisations your traffic originates from
  • Network Intelligence: get realtime data on which organisations, AI Labs and others access and interact with your content
  • Event Hooks: tie custom events to downstream actions
  • Active Monitoring: automated monitoring and reconciliation for continued analytics recovery
  • Full Support: guidance with analytics implementation, fine tuning & advisory
  • Implementation Support: Included at no additional cost, usually £750

Best for

  • ✓ Publishers who need to recover traffic at scale and need guidance on implementation, compliance and technical support
  • ✓ GTM & marketing teams who need to know which organisations make up their audience
  • ✓ Organisations who want to feed live audience data to their sales & outreach teams
  • ✓ Any organisation that wants the benefits of Truly Analytics alongside dedicated support and technical assistance. If you just want to install it and have all aspects taken care of, go with Fully Managed
Start free trial ↗ Want us to manage it?

Prices are starting points and depend on traffic volume, implementation requirements and support needs. Implementation support is available as a one-off purchase at a flat rate of £750 for self-managed customers and included for Fully Managed customers.

What is Truly Analytics?

Truly Analytics fixes the data you’re making decisions on by acting as a fully featured intermediary between your users and Google Analytics.

Right now, your Google Analytics data is wrong. Between 15% and 45% of your traffic1 is invisible because ad blockers stop tools like Google Analytics from firing at all.

That means:

  • Missing users
  • Missing conversions
  • Broken attribution
  • Bad decisions & undervalued assets

We implement analytics that does the full job providing you a complete, accurate view of your traffic, revenue and growth whilstguarding your users consent and protecting their privacy.

With Truly Analytics

You can continue using Google Analytics without exposing your users to Google's advertising machine.

Network Intelligence & Event Hooks

As part of the managed version of Truly Analytics we include Network Intelligence giving you realtime data on the networks interacting with your content including:

  • organisations targeted by your GTM and ADM teams
  • organisations reading your content such as industry leaders, public sector networks and more
  • AI labs and crawlers

With Network Intelligence you’re able to get this data directly to you in Google Analytics populated in real time. Additionally with Event Hooks, Truly Analytics is able to forward activity and events directly downstream to your CRM and internal tooling letting you get realtime user activity directly into your CRM and revenue systems.

Who it’s for

If you’re:

  • Running SEO or paid traffic
  • Scaling content sites
  • Operating an ecom store
  • Managing client campaigns

…then incomplete data is costing you money.

Ad blocker usage is now ~30%2 of global internet users and even higher in tech-savvy or high-income audiences. So if you’re targeting valuable users, you’re flying blind.

However, depending on your user base you can find your recovered traffic become a majority of your analytics. Our highest uplift so far is +1500%:

Installing Truly Analytics almost always provides an uplift in your revealed views, far in advance of what the market and your organisation expects. Below is the results from a small specialist cybersecurity firm whose ICP is actively coached to use adblockers. More than half their traffic was hidden:

Why it exists

Because modern analytics are fundamentally broken - they don’t do the work to respect user privacy, legal obligations and the technology to serve business needs.

The industry hasn’t put in the effort required to meet these challenges, so they accept:

  • ~10–20% of users are never tracked at all, or more depending on your IPC
  • Entire segments of high-value users are systematically excluded
  • The concept of consent is abandoned and analytics left by the wayside

We built Truly Analytics because we didn’t know what our most engaged users were interacting with and what they were interested in. We were caught in the ad blocking crossfire leaving us blind to how we can better serve our audience.

Worse still, our dashboards looked clean, but we knew that they were incomplete automatically devaluing our assets. We knew we had an audience but they were invisible to us and we couldn’t prove that, until we built Truly Analytics.

We built Truly Analytics to close that gap without hacks, spammy workarounds or violating privacy.

How it works

Truly Analytics sits inbetween your users and Google Analytics. We stop Google getting direct access to your users whilst protecting their consent and privacy.

As a result:

  • More accurate traffic numbers
  • Real conversion data
  • Reliable attribution
  • Better decisions

Integration is as simple as setting up your account and installing your provided script. And to prove it you can start your free three day trial where:

  • You get three free days of Truly Analytics usage
  • No card details or payment required
  • No obligation to continue
  • Runs alongside your current Google Analytics setup without interference

Start your free trial

No obligation, free 3-day trial that runs alongside your current Google Analytics setup

Start trial

References & Documentation

Privacy Policy
Terms
Cookie Policy

  1. Ad Blocker Usage and Demographic Statistics - Backlinko  ↩︎

  2. How Many People Use Ad Blockers — and What It Means for Marketers in 2026 - inStreamly  ↩︎

Ready to see your true analytics?

Start your trial or speak more to us about Truly Analytics

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