Content Migration, Analytics & Content Systems

We build content systems with the analytics to match ¶

Whether you’re performing a content migration from an old site, looking to replace your ad spend with long lived content or trying to understand how your analytics can plug into your funnels, you should not simply recreate the same messy untracked and unmanaged content structure .

Any analytics installation, site migration and revenue strategy should improve how your content is organised, measured, reported and acted on.

That includes:

• content migration planning
• URL and redirect mapping
• taxonomy and content classification
• analytics implementation and recovery
• enhanced content performance tracking
• automated reporting
• funnel and CRM integration
• content automation workflows
• ongoing content system management

The goal is simple: protect the traffic you already have, recover the data you are missing and build a system that helps you respond faster to what your users are doing.

Content migration without a system creates bigger problems ¶

Most content migration projects focus on moving pages from one platform, structure, CMS, or website to another. That’s not the point. You’re moving systems for a reason:

• your content is not performing
• your system is not performing
• your traffic is decreasing

It’s not always one system by itself, it’s usually a few things combined that hold your strategy back. A successful content migration should protect traffic, preserve SEO value, improve analytics and implement an overall strategy that directly connects to revenue.

Without that, the migration is just busy work. Moving content is strategically simple. Migrating content whilst ensuring it’s going to perform and contribute to your bottom line requires a strategy and the right tools to ensure success.

That means visible analytics, systems design and a revenue focused process.

Visibile Analytics ¶

Sometimes your content is just not tracking correctly. For one of our customers 91.4% of their traffic was uncaptured.

We improve the analytics layer around your content so you can see what is actually happening using our custom solution Truly Analytics.

With our services and Truly Analytics you get:

• recovered analytics that shows your true traffic
• one-click consent management
• automated enhanced analytics events
• integration with your existing, new, or separate Google Analytics property
• clearer reporting across pages, sections, topics, campaigns and funnels
• stronger visibility into content performance before and after migration

This means your content migration is not just a technical move. It becomes a measurable improvement project. Maybe you don’t even need to migrate your content, maybe you just don’t have visibility of your analytics.

Get a content migration system that actually works ¶

A content migration should protect traffic, improve structure and give you better visibility than you had before.

Good content needs more than publishing volume - it needs structure, tracking, reporting and a clear process for acting on what the data shows.

We’ll review your current setup, identify what’s holding you back, give you your real analytics and connect your system to your revenue funnels giving you full end to end visibility of your prospects and customers.