In this article we compare Truly Analytics vs Google Analytics as a comparison between the two products. As supporting software to Google Analytics, Truly Analytics actually supports Google Analytics and fixes a lot of the shortcomings of the product without replacing Google Analytics entirely.
This article will help clarify how Truly Analytics works and how it restores your actual traffic into Google Analytics whilst providing you with enhanced privacy controls and funnel integration.
What Is Truly Analytics and How Does It Extend Google Analytics? ¶
Truly Analytics is an enhancement to Google Analytics that allows standard Google Analytics & Google Analytics A360 accounts to capture recovered traffic they may otherwise miss due to ad blockers or network rules that prevent Google Analytics, in its standard implementation, from operating.
It enables analytics to be captured despite these issues and fed directly into Google Analytics, where you retain the same reporting, visualisation, authentication and access functionality that Google Analytics already provides.
Additionally, Truly Analytics provides integrations with event hooks and data enrichment allowing your analytics to be improved with network level data and feed into downstream systems like CRMs. For example, if you have a lead magnet available for prospects, Truly Analytics can track the event properly, capture the overall network data of the downloaded user - such as if the item was downloaded into a known Government Network or VPN - and then connect to your downstream CRM, Slack or other system whilst still recording the event in Google Analytics.
How Does Truly Analytics Recover Traffic Missed by Google Analytics? ¶
Truly Analytics addresses gaps in standard Google Analytics by recovering traffic that would otherwise go unrecorded. This is particularly relevant where ad blockers or broader network restrictions interfere with normal data collection to Google Services.
As a result, it removes some of the more significant limitations of basic Google Analytics while preserving its existing feature set. Our case study of a cybersecurity firm showed that 91.4% of their traffic was undetected by a standard Google Analytics installation as this particular demographic actively block Google services to prevent attack from malicious advertising.
What Additional Features Does Truly Analytics Provide Beyond Google Analytics? ¶
Traffic recovery and privacy controls are part of the standard Truly Analytics package. With Truly Analytics managed services we can implement the event hooks that connect to your downstream systems and add in custom policies and privacy management logic to match your legal posture.
There is also network segmentation. Using publicly accessible information, this enriches events to give you a view of your market share and user base across your recaptured analytics. This is included with all Truly Analytics installations and gives you a real breakdown of your traffic origins including VPN usage, organisational vs residential usage and more.
How Does Truly Analytics Handle Consent and Privacy? ¶
Due to the mechanics of a standard Google Analytics installation, consent is often all or nothing with consent needing to be provided to track any traffic at all. This is because loading in Google Analytics via the standard implementation requires all your customers devices to connect directly to Google services, directly exposing their IP address and meta data to Google before any tracking has even started. Even if users were to consent they often block any connections to Google to prevent leaking their personal data. This can be done by network or browser based blockers rendering the consent inoperable.
Truly Analytics provides you with a full consent model that does not suffer from these blocking issues providing clear no consent given, consent given & consent revoked statuses and protecting your users from ever communicating with Google without their consent.
Conclusion ¶
Truly Analytics makes Google Analytics a full analytics product and not an analytics product that’s part of an advertising suite. This restores your traffic, gives the sort of analytic control and integration an analytics tool should have and provides you with the clear data you need to understand your digital assets’ value and activity.
Truly Analytics provides a free trial, easy setup, no talking to sales and no credit card required. You can find out your actual traffic today and make the decision based on real numbers.
