Resources

Resources

Practical guides on SEO systems, content structure and scalable websites

Resources

Alternatives to Google Analytics

Alternative to Google Analytics ¶ Google Analytics is Google’s free analytics software originally acquired as Urchin many years ago. Google has always tied Google Analytics closely to its advertising services with its core focus being to provide analytic insights to help advertisers trust and attribute their ad spend. To do this Google provides Google Analytics as a free product with in-built advertising attribution. You can’t beat free and as such Google Analytics is the standard analytics service for almost any digital asset.

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Beat the Demise of Google

A major consideration for any company with a digital presence is ensuring that it is future-proofed against changes in the wider digital market. The significant shift now on the horizon is the rise of AI agents and interfaces, which for some users already handle the full extent of their search needs. Lets be honest... AI Agents Are Replacing Traditional Search Engines AI agents are faster, generally easier to interact with and less intrusive than traditional search providers. It is becoming increasingly common for search engines simply not to be used at all. That changes the priority.

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Pareto Principle & AI Content

Key takeaway AI Content Is an Automation Tool, Not a Substitute for Expertise I would simply call it an automation tool: a human-friendly, well-packaged automation tool. Truly Digital has a long history in automation, beginning with cloud automation. The focus was on using the cloud efficiently, not lifting and shifting systems and leaving clients with a build on Amazon that cost five times more. Instead, we used cloud technologies such as load balancers and functions as a service to batch work effectively. In some cases, customers ended up with no cloud bills at all through careful use of free tiers and very light, efficient technology usage.

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What should be your AI Content Strategy?

Artificial intelligence has become the primary technology of 2026, fueling a huge push for many companies to use AI to improve business processes. Much of this adoption is focused on content SEO, with most AI usage centred on pre-trained text generation models, also known as large language models. These models are, in practical terms, word prediction systems. They mathematically compute likely outputs based on the inputs provided. When considering large language models, it is important to keep in mind that their core engineering and primary use case is text generation. Activity outside of controlled text generation is avant garde.

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How to Start Refining Your Content

In our earlier introductory articles, we have made the same point consistently: more content is not the answer. The priority is to build authority and demonstrate distinct, credible experience within a defined set of topics in your area. That is not especially easy, given the current state of content online. It is, however, important. Authority and expertise outperform almost anything else, both in search and in AI and LLM-generated answers. If you can clearly articulate and demonstrate that authority and show how it aligns with the specific pain points your customers experience, you put yourself in a strong position to earn both their attention and their business.

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Why Publishing More Content Isn’t Increasing Your Traffic

Additional content does not result in traffic or attention from AI LLMs. The main pattern we are seeing across our inbound clients is that many have published content consistently for a long time, often in the most cost-effective way possible, yet they are still not getting the inbound results they want. Bounce rates are often high and while users land on the page, they rarely convert into anything more than a passing visitor. The metrics may look acceptable, but the ROI is generally not strong. That is fine for much of the industry, but most of the industry is not focused on making content work for the business. It is focused on generating content so it can bill for it.

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How to Use our ChatGPT Chrome Extension

ChatGPT Prompt Loader: A Free Chrome Extension for Managing Prompts Locally ¶ Truly Digital is a content strategy and management agency based in London, UK. Much of our previous work involved automation for large-scale clients, where we created and used a range of artificial intelligence tools. Artificial intelligence is a practical way to generate content quickly and that is its intended use case. However, without appropriate management, these tools tend to fall back on obvious defaults, the kind reflected in many general ChatGPT and AI memes across the internet, ie, it’s not x, it’s y.

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Why Is My Blog Getting No Traffic?

A key reason clients come to us is that they are not getting the momentum from content that they expected. They have published large volumes of keyword-targeted content and implemented social sharing, yet they are still not seeing traction, even in traditional search, let alone in newer AI recommendations. The issues we see are usually quite simple and solvable. It is no longer about throwing content into the void. It comes down to five key aspects.