Analytics

Why Is Google Analytics Free?

A history of Google Analytics, why it is offered free and how it fits into Google services

Enhanced Publisher Analytics Privacy Respecting Audience Targeting Without Personal Tracking

How publishers can prove they reach the right audience with privacy-respecting analytics, stronger context and better direct advertising evidence.

Measuring, Managing, Improving and Recovering Analytics for Publishers

Accurate publisher analytics supports ad sales, sponsorships, pricing and revenue growth by revealing real audience reach, improving campaign proof and reducing undercounted traffic.

Truly Analytics vs Google Analytics

This article will help clarify how Truly Analytics works and how it restores your actual traffic into Google Analytics whilst providing you with enhanced …

How to Turn Your Analytics System Into a Lead Generation Engine

Most analytics tools show you what happened. Truly Analytics helps you recover missing traffic, understand real visitor behaviour, and connect website activity directly into your CRM, alerts, and revenue systems.

How to Fix Missing Traffic in Google Analytics

Learn why traffic goes missing in Google Analytics and how to fix it by recovering blocked tracking, testing event code, checking web application behaviour and ensuring analytics loads on the right pages.

Why Did My Traffic Drop?

Many possible reasons - here with our analytics prowess we explore the realities

Truly Analytics Revealed the Technical Audience Ga4 Could Not See

A cybersecurity firm used Truly Analytics to recover hidden analytics visibility and saw an 11.7x increase in active users in the first full week after deployment.